Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.
It tells the user’s browser where to display what on the page and it also tells search engines what your page is about. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page?
It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Meta descriptions appear in search results below the title tag.
How to optimize on-page SEO factors
Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure on search engines. You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page. Keyword stuffing SEO Anomaly can be detrimental to your website and web page’s SEO.
On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings. On-page SEO refers to optimizations on your website, while off-page SEO refers to optimization actions outside your website. With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively. And don’t forget to use our free on-page SEO progress tracker and checklist to stay on top of your optimizations. But you don’t need to write an amazing description 100% of the time.
What do our monthly on-page SEO services include?
- You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom.
- Explore these four types of SEO practices, see what common mistakes to avoid, and learn how to optimize your small business website.
- For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them.
- Search engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages.
Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags.
For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users.
As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site. List common questions people ask about your topic, business or niche.